UV Assurance

A highly successful launch of the new UV Insurance electronic application

Within the first week following the launch, nearly 1,000 financial advisors registered to participate in webinars to introduce the new platform. “At the onset of the pandemic, we had no choice but to find an alternative solution for our launch and the webinar proved to be very effective in reaching our network across the country. Our new technology solution responds fully to the needs of the marketplace by greatly facilitating the distance sales that have become indispensable in current environment,” said Julie Michaud, Senior Vice-President, Individual Insurance and Investment and Retirement.

With My Universe, advisors have access to new illustration software that takes them directly to the electronic application. At the end of the process, the transaction is easily completed using the electronic signature, thus avoiding travel and face-to-face meetings. UV Insurance also took the opportunity to introduce a new, simplified, medical-free issue process for its permanent and term life insurance products. The platform is accessible by both consultants and clients who can view their insurance policies.

“We are truly proud of having risen to the ambitious challenge of modernizing both our internal administrative system and the external platform for our advisors and mutualists, made possible because of flexibility of our team and the collaboration of our suppliers,” concluded Ms. Michaud.


About UV Insurance

Founded in 1889, UV Insurance is one of Canada’s oldest insurance companies. It has become well known for its financial stability and customer service to the local community. It offers a range of individual and critical illness insurance, group insurance, and investment and retirement products. Over time, the company has stood out by focusing on flexible products and a vast network of independent advisors. Headquartered in Drummondville, the company serves the Canadian market, particularly Quebec and Ontario

UV Insurance is a trade name and trademark of The Union Life Mutual Assurance Company.


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For more information

Marilyn Baril
Communications Director
UV Insurance
819 478-1315 ext. 2541

In the picture: 

Guillaume Fauteux – Vice President, Business Development and Marketing – Individual Insurance and Investment & Retirement – UV Insurance
Nadia Boissonneault – Director, Business Development –  Individual Insurance and Investment & Retirement – UV Insurance
Chantal Marquis – Director, Business Development –  Individual Insurance and Investment & Retirement – UV Insurance
Simon Gélinas – Director, Business Development –  Individual Insurance and Investment & Retirement – UV Insurance