UV Assurance

UV Insurance unveils its new visual brand identity

Founded in 1889, the company is celebrating its 130th anniversary this year, and is using its growth momentum to solidify its brand across Canada and develop some new initiatives, including a complete revamping of its brand image, for the benefit of its network. “We are very proud to unveil our new brand image that so aptly represents our journey over the last 130 years, as well as the energy that drives us through the many innovative projects we’ve undertaken. This evolution highlights our core values of commitment and customer focus, even as we remain the same insurance company serving Canadian families,” said a delighted Christian Mercier, UV Insurance’s Chief Executive Officer.

This new brand image positions UV Insurance as an insurer on a human scale where members and customers can feel confident and secure, backed by a solid network of advisors and partners.

The new logo with modern accents maintains links with the past including the use of the colour blue and the letters U and V, all of which is supported by a solid, upright typeface reminiscent of the company’s financial and structural strength. The triangles symbolize stability and success, while their interlocking evokes the close relationship between UV Insurance, its external advisors and its customers. “Throughout the redesigning process, we’ve listened to our employees, our network, and our customers to create a graphic universe and a positioning that represents our market reality,” added Mercier.

A redesigned, cleaner and more user-friendly website has been launched at www.uvinsurance.ca. There will be other initiatives in store as the new image is phased in over the next few months. While the new UV Insurance trademark is now in force, the company’s legal name remains The Union Life Mutual Assurance Company.


About UV Insurance

Founded in 1889, UV Insurance is one of Canada’s oldest insurance companies. It has become well known for its financial stability and customer service to the local community. It offers a range of individual and critical illness insurance, group insurance, and investment and retirement products. Over time, the company has stood out by focusing on flexible products and a vast network of independent advisors. Headquartered in Drummondville, the company serves the Canadian market, particularly Quebec and Ontario

UV Insurance is a trade name and trademark of The Union Life Mutual Assurance Company.


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For more information

Marilyn Baril

Communications Director

UV Insurance


819-478-1315 ext. 2541