UV Assurance

UV Insurance introduces new permanent life insurance with high Cash Values

The Power of Guaranteed Cash Values

UV Insurance’s Whole Life High Values product, also available in simplified issue, allows for a variety of options, including the possibility to stop paying premiums and keeping a reduced paid-up life insurance coverage. In addition, as of the policy’s 10th anniversary, the insured has access to guaranteed cash values that are unique to this product, either partially or in full, which can reach 50% of the insurance amount as of age 65.

“With the new Whole Life High Values, we are offering advisors a product that will meet both the life insurance as well as investment needs of insureds, without having to spend more on an investment product. This type of coverage has proven to be successful in the past and raises the bar for our product offering. It is simpler than our popular permanent product, the Adaptable, because it does not include the notion of chapters and offers better cash values that are among the highest in the industry,” says Guillaume Fauteux, Vice-President, Business Development and Marketing, Individual Insurance and Investment-Retirement at UV Insurance.

As a result, insureds get a lifetime protection that provides options for financing projects, increasing retirement income or leaving an inheritance for the family. The product is suitable for many types of customers and insurance amounts range from $50,001 to $2 millions.

Highly Competitive Introductory Rates

Insureds purchasing this product benefit from low introductory premiums for the duration of the contract. “We know that advisors are very interested in this type of product, which offers good value for the money and premiums that are 100% guaranteed. It meets a growing demand,” says Fauteux.

UV Insurance will be offering training sessions for advisors to inform them about the new product and prepare them to adequately address their customers’ questions and make the sales process easier.


About UV Insurance

Founded in 1889, UV Insurance is one of Canada’s oldest insurance companies. It has become well known for its financial stability and customer service to the local community. It offers a range of individual and critical illness insurance, group insurance, and investment and retirement products. Over time, the company has stood out by focusing on flexible products and a vast network of independent advisors. Headquartered in Drummondville, the company serves the Canadian market, particularly Quebec and Ontario.

UV Insurance is a trade name and trademark of The Union Life Mutual Assurance Company.

– 30 –

For more information
Julie Thomassin
Communications Advisor
UV Insurance
819-478-1315, ext. 2244